Your Online Marketing Caddies
Jeff Dougherty is a paid media advertising veteran with 20+ years of experience across agencies and Fortune 100 environments. He translates complex strategies into practical, actionable plans spanning from paid media, search, social, and full-funnel optimization.
Known for a candid and education-first approach, Jeff partners with brands to bridge the gap between business insights and consumer behavior. He provides the strategic guidance necessary to navigate industry shifts like AI adoption. For roles and work history, see LinkedIn.
Jeff’s game is a constant search for the ball and his own dignity. While his professional strategies are laser-focused on the pin, his drives prefer a more exploratory approach to the local timber and high grass. He treats the rough like a second home and considers a straight shot a happy accident. Fortunately, he saves the precision for Perfect Stroke Marketing.
Jeff delivers direct solutions for everyday digital challenges.
Jeff builds marketing plans focused on immediate application and measurable results rather than theoretical strategy. He works as an extension of the team to explain the rationale behind every tactic so clients understand exactly where their budget is going and why.
He manages the hands-on configuration of tags, pixels, and analytics to maintain data accuracy as platform requirements and privacy rules evolve.
Paul VanHevel is an SEO professional with 10+ years of agency experience across technical SEO, content, and enterprise programs. He served as Associate Director of SEO at Amsive (formerly Amsive Digital / Path Interactive) from 2016–2023.
Paul is a three-time Search Engine Land Award winner (Best Overall SEO Initiative — Enterprise in 2018, 2020, and 2022. He’s also contributed to Search Engine Roundtable alongside Barry Schwartz and Lily Ray. For roles and work history, see LinkedIn.
Paul VanHevel’s golf handicap has its own caddie. His drives explore neighboring fairways, his putts take scenic routes, and the water hazards send thank-you notes. Off the course, though, he saves the precision for Perfect Stroke Marketing.
Search Engine Land Award Winner (3x), including:
SEL Awards 2022: Best Overall SEO Initiative – Enterprise: Amsive Digital
SEL Awards 2020: Best Overall SEO Initiative – Enterprise: Path Interactive
SEL Awards 2018: Best Overall SEO Initiative — Enterprise: Path Interactive
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